The Rise of Assisted Stretching

The Rise of Assisted Stretching: A Closer Look at Its Growing Popularity


In recent years, assisted stretching has transitioned from a niche offering in wellness spaces to a mainstream service available at numerous health and fitness centers. This technique, which involves a trained professional helping a client stretch their muscles, is catching on rapidly. But what is driving its popularity, and what are the statistics that back up its growth? In this article, we will explore the booming world of assisted stretching.

The Numbers Behind the Trend

1. Market Growth

According to the Global Wellness Institute, the wellness industry, of which assisted stretching is a part, was valued at $4.5 trillion in 2018. With wellness trends continually evolving, assisted stretching has carved out a significant niche. ( Industry reports suggest an annual growth rate of more than 20% for businesses offering stretch services.

2. Rise of Dedicated Stretching Studios

The increasing number of dedicated stretching studios illustrates the growing demand for assisted stretching services. These studios are emerging in response to the growing awareness of the benefits of flexibility and mobility training. They offer personalized, one-on-one sessions with trained professionals, and their proliferation is a testament to the rising popularity of assisted stretching.

Reasons for the Popularity

Increased Awareness of Flexibility’s Benefits

Increasingly, people understand that flexibility is a core component of overall fitness, alongside strength and endurance. Regular stretching can improve flexibility, enhance circulation, and reduce stress — benefits that are becoming more widely known.

Aging Population

With the baby boomer generation aging, there is a growing demand for services that can help maintain mobility and reduce pain. Assisted stretching is low-impact and can be adapted for people with varying levels of fitness, making it a popular choice for older adults.

Stressful Lifestyles

Modern life is stressful, and that takes a toll on our bodies. Tight, tense muscles are a common symptom of stress, and assisted stretching is an effective way to alleviate that tension.

Expert Assistance

Not everyone knows how to stretch properly — and improper stretching can lead to injury. Assisted stretching allows people to relax and rely on a trained professional to guide them, ensuring a safe and effective session.

The Science Behind Assisted Stretching

Studies have shown that regular stretching can improve flexibility, increase blood flow to muscles, and enhance overall functional performance. Assisted stretching takes this to the next level. A 2018 study published in the Journal of Bodywork and Movement Therapies found that assisted stretching was more effective than unassisted stretching in improving hamstring flexibility.

The Expanding Market

In response to this growing demand, several franchises offering assisted stretching services have sprung up, with locations across the United States and internationally. Notably, these services are not just for elite athletes; they are marketed to everyday people who are looking to reduce pain, improve mobility, and enhance overall wellness.


As our understanding of health and wellness evolves, so too do the services designed to help us maintain our bodies. Assisted stretching, with its focus on improving flexibility, reducing stress, and promoting overall wellbeing, has positioned itself as a significant player in the wellness industry.

With substantial market growth, increased consumer interest, and a solid grounding in the needs of modern people — from the aging population to the chronically stressed — it is clear that assisted stretching is not just a trend. Instead, it appears to be a growing field with the potential for significant positive impact on a wide range of individuals.



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